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Who We Are

Who We Arethe power of potential

We started FirePower with the vision to be the go‑to resource Canadian entrepreneurs can count on when they need to make transformative deals happen.

what do we mean by transformative deals?

Transactions that will completely change the trajectory of your business: buying a competitor, accessing fresh growth capital, selling a stake or full ownership of your business. Executing on transformative deals requires solid leadership, access to smart capital, expert advice and innovative thinking.

we’re analytics-obsessed

We’ve built our divisions as if they were software firms, creating market-leading processes, databases, efficiencies, and transparency in the process. We developed proprietary platforms which allow us to track, monitor, and optimize every step of your deal.

recent transactions

Advisory — CDaaS

Spearhead, FirePower's buy-side advisory division, advised Creative Outdoor Advertising (COA), a street furniture advertising company, on its acquisition of Focus Media Group

SECTOR Business & IT Services
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Advisory — Sell-Side

FirePower advised Labworks International Inc. on its sale to Hodess Cleanrooms

SECTOR Business & IT Services
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Capital — Private Debt

FirePower's Private Debt division provided growth financing to Memory & Company

SECTOR Healthcare
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what people are saying

In the rapidly changing HR industry, HIRE Technologies is redefining the future. We needed a long-term strategic partner who understood our growth goals, both organically and through acquisitions. When we needed capital flexibility to carry out our acquisition strategy, FirePower's private debt team was eager to collaborate with us throughout the process. They were extremely efficient, always available, and in constant communication with us from start to finish. They worked with us as a true partner and devised a creative financing solution that corresponded to the timing of our growth trajectory and financing requirements. Their hands-on strategic involvement and commitment to a long-term relationship enable us to maximize our deployable capital when required. As a result, we were able to move quickly and recently closed on a game-changing transaction. Furthermore, we have a long-term strategic partner who will help us expand in the future.

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Simon Dealy,CEO, HIRE Technnologies

My initial discussion with FirePower goes back years, I met with their team when my partner and I were at the early stages of considering an ownership transition. We spent a lot of time getting to know the team and understanding their thoughts on what the sale process would look like. Now that we’re all sitting on the other end of the process, I can say with certainty that the FirePower team overdelivered on everything they said they would do; they ran a thorough process to identify and work with potential partners, and they dug in through several challenges, not the least of which was the pandemic. They were the right advisor for our process and I recommend anyone in the lower mid-market give them a call.

J Carubba
Jeff Carubba,President & CEO, Arzon Limited

We needed to manage and prepare for the increased demand from our telecom partners and their customers, but needed to refresh our infrastructure to manage this growth, which is where FirePower’s Private Equity division came in. Since acquiring TIG in November 2019, FirePower has helped TIG gain deep actionable insights via improved reporting, automated and powered the scheduling of 100+ employees with data to improve service delivery and limit down time, and strategically guided TIG to expand our relationship with our telecom partners. We are now able to be laser focussed on the KPI’s that matter, and in the first year of our partnership we have been able to lean on, and utilize the full strength of FirePower to double our business.

R Lefebvre
Robert Lefebvre,CEO, The Installation Group

We chose FirePower over a lot of other banks and it proved to be the right decision. We were impressed with the M&A team’s grit; they worked very hard and drummed up a lot of interest in our company. Throughout the sales process, Al and Evan were there for us, helping us craft the story and taking work off our plates. It really felt like a partnership.

There are banks that just want to get a deal done, and there are banks that make sure they get a good deal for their clients: FirePower is definitely the latter. There is no question that we will work with Al and his team on future transactions.

Nathan Tam,CEO, Caryl Baker Visage; Partner, Ashbridge Partners

BATL was born out of a personal passion, started as a backyard business. After some early steady growth and a successful Toronto commercial location, I was approached by FirePower CEO, Ilan Jacobson, with a proposal to partner so we could build something truly special. Once we joined forces, it quickly became clear that having Ilan as a partner, along with the support of the FirePower team, would give BATL a real advantage. In addition to capital, Firepower provided the strategic expertise and support we needed to take BATL to the next level. Since day one, Ilan Jacobson has been a stalwart supporter as we scaled the business across North America. We’re proud of the success we’ve achieved for BATL so far – it’s fueled by people that share the passion to make something great every day. Ilan Jacobson and the FirePower team have been part of that…a driving force to help us reach new heights. And we’re just getting started!

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Matt Wilson,Founder and CEO, BATL

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