Advisory — Sell-Side
FirePower advised Luminor Environmental Inc. on its sale to TerraNova Partners
TransactionFirePower advised CSR Cosmetic Solutions on its sale to Kolmar
OUR ROLE
Advisory — Sell-Side
SECTOR
Consumers & Retail
OUR TEAM
Ilan Jacobson
Alan Chettiar
Somant Maraj
Background
CSR is an Ontario-based, contract manufacturer of cosmetics and personal care products. The CEO and sole owner had operated the business for over 15 years and was ready for a well-deserved retirement. A sale process run by a top-tier accounting firm in 2015 was unsuccessful.
Solution
Undeterred by the accounting firm’s result, our M&A Advisory team dug deep into the company’s performance and metrics. We identified 102 potential buyers, both strategic and financial, through a search that went global and surfaced only 26% Canadian prospects. We created an auction-like environment that yielded 8 offers by the deadline, with Korean and American buyers making the most aggressive proposals. We overcame major cultural differences with the eventual winner, a Korean publicly traded contract manufacturer, and arrived at a deal in the upper end of the initial value guidance. The post-acquisition integration process was highly productive and the company is now growing under new ownership.
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what people are saying
We engaged FirePower after an unsuccessful process with another firm. They cast their net worldwide for strategic and financial buyers, 102 in total. We had 8 offers to consider, the one we preferred from Kolmar. FirePower then helped us overcome the challenges of closing an M&A deal across the Pacific, setting both parties up for success post-closing. We sincerely thank the team for their hard work.
