Oren Horovitz reached out to me asking for the permission to do a quick exploratory mandate, and he promised that by the end of the mandate, we would have actionable insights and a dashboard in place that would allow our team to grow our business more intelligently. Fast forward a few weeks and we had the dashboard. Since that time, our salespeople have had a tool in their hands, that helps them understand which clients they should be reaching out to in order to up-sell and cross-sell more intelligently. We've been growing the tool, adding more features and functionality, incorporating more data so that now we've got profit and consumer effort scoring all built in.
It's a great tool and I'm confident that it'll help us grow our company intelligently and quickly.