TransactionFirePower provided Big Data Consulting for Creative Outdoor Advertising

OUR ROLE

Advisory — Data and AI

SECTOR

Media & Telecom

OUR TEAM

Oren Horovitz
Jake Anderson

FirePower's data consulting division supported Creative Outdoor Advertising expansion strategy by developing a tool that prioritizes new geographical areas for expansion based on an "area attractiveness" scoring algorithm, and other tools for analyzing the performance of existing areas.