Rieshdah leads the FirePower's Origination team and is also responsible for developing and implementing the firm's internal and external marketing strategies. Prior to joining, Rieshdah worked at a Toronto-based boutique alternatives investment firm. Before moving to Canada, she spent more than a decade at Ninety One Asset Management (previously Investec), a Johannesburg and London Stock Exchange-listed company, where she focused on marketing and selling mutual funds to independent financial advisors. Before her shift to financial services, Rieshdah spent the early part of her career in the advertising and film industry. Rieshdah holds a Bachelor of Commerce in Law degree, from the University of South Africa.