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News Memory & Company Secures FirePower Capital Boost to Expand Unforgettable Care

NEWS 202405 Memory Co

TORONTO, CANADA – May 9, 2024 — FirePower Capital (“FirePower”), Canada’s entrepreneurial lender, investor, and M&A advisor, is proud to announce the provision of a significant term loan to Memory & Company, a leading memory care facility with locations in Markham and Oakville.

Memory & Company is recognized as the Gold Standard” in memory care, offering a range of services from socialization programs to comprehensive caregiver support. The capital will fund the expansion of its Markham location, as well as future location build outs, ensuring that individuals with memory loss can continue to receive a high quality of life in a supportive and engaging environment.

The term loan provided by FirePower is designed to enhance Memory & Company’s operational capabilities and facilitate further growth. We are proud to partner with founders, Ashley and Victor Kwong, whose compassion is making a real difference in the daily lives of Memory & Company Members,” said Trevor Simpson, Partner, Private Debt at FirePower Capital. This investment not only strengthens our portfolio but also supports a company that has a significant positive impact on society.”

Memory & Company looks forward to their continued growth thanks to the Partnership of FirePower Capital. Memory & Company founder and CEO, Ashley Kwong, said she is proud to work with FirePower Capital because of their shared vision of expanding Memory & Company’s offering in Canada to help support even more families living with Memory Loss, with high quality care and services”. 

About Memory & Company

Memory & Company provides the VIP treatment for people living with Memory loss, and provides a guilt-free respite options for their Care Partners by offering a Premium Day Program, along with exceptional short-term overnight respite and long-term accommodations in a licensed retirement home. www​.mem​o​ryand​com​pa​ny​.com

About FirePower Capital

FirePower Capital is the private capital and M&A advisory firm built for Canada’s entrepreneurs. Our team of 70+ professionals help mid-market business owners complete mission-critical transactions, by advising them or investing in their companies directly. www​.fire​pow​er​cap​i​tal​.com

Original article

Media contacts: 

Rieshdah Gabier

Director, Business Development & People


Ashley Kwong

Co-founder, CEO, Memory & Company


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