TransactionAmple Organics completes acquisition of Last Call Analytics

OUR ROLE

Capital — Private Equity

SECTOR

Software & Tech

OUR TEAM

Jared Kalish
Anthony Lipschitz
Ilan Jacobson
Stella Millis

Background
When FirePower first met Last Call Analytics, the company was building custom big data analytics and visualization software platforms for frontline sales staff, primarily of beverage & alcohol distributors, but also in other industries. Last Call needed capital to grow, but also needed strategic guidance to develop a stronger revenue model and focused direction.

Solution
FirePower’s Private Capital team recognized the value in Last Call’s project-based work as well as its emerging proprietary platforms, and decided to invest both capital and hard work to help the company realize its potential. Together with management, FirePower’s team streamlined organizational structure, shifted the revenue model to a more predictable SaaS-based model, and focused on beverage & alcohol.

FirePower’s team also guided the Last Call team through its entry into the cannabis sector, facilitating introductions, including to Ample Organics, the leading seed-to-sale software solution for cannabis producers. With its “last mile” data analytics capabilities, Last Call complemented Ample Organics' resources well.

After exploring various partnership possibilities, Ample Organics made an offer to acquire Last Call, which was well received by the Last Call board and shareholders. The Last Call team joined Ample Organics, and have integrated into the organization quickly and productively.

As part of Ample Organics' ecosystem, Last Call is well-positioned to accelerate its growth in both the cannabis and beverage & alcohol segments.

Last Call Analytics, a powerful sales data analytics and visualization platform (and until recently, a FirePower portfolio company), has been acquired by Ample Organics, the leading seed-to-sale software solution for the cannabis industry in Canada.

what people are saying

From the outset, FirePower’s Private Capital team recognized the value in our software platform. In addition to making a series of investments in our company, they worked with us to focus our market strategy and approach, and identified a new market opportunity in the cannabis sector. At the end of the day, FirePower’s (and particularly Anthony’s) hands-on guidance and support were instrumental in securing our new partnership with Ample Organics. Now, as part of Ample’s ecosystem, we have access to the sales pipeline and resources to accelerate our growth in both the cannabis and beverage & alcohol segments.

Matt 1
Matt Bannister,Chief Success Officer, Last Call Analytics

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