TransactionFirePower provided Gap Debt financing to Last Call Analytics

OUR ROLE

Capital — Private Debt

SECTOR

Software & Tech

OUR TEAM

Trevor Simpson

Background
Last Call Analytics is the developer of a big data analytics and visualization platform for the beverage & alcohol industry. The company was transitioning from a project-based model to a SaaS revenue model. It planned to raise equity in a Series A to expand the sales funnel and convert existing contracts.

While a Series A was within reach, it would have caused dilution for existing shareholders and would have taken time.

Solution
FirePower's lending team recognized the company provided significant EV coverage and strong recurring contract value, combined with a well-marked pipeline for 2017 and a top-tier product.

The team quickly proposed a senior facility with a 12-month term (interest rate only, no warrants), which could be extended if recurring revenue milestones were met. This allowed the company to have the certainty of available capital as the business plan played out, while reducing interest cost as only a portion of the facility was required upfront.

what people are saying

From the outset, FirePower’s Private Capital team recognized the value in our software platform. In addition to making a series of investments in our company, they worked with us to focus our market strategy and approach, and identified a new market opportunity in the cannabis sector. At the end of the day, FirePower’s (and particularly Anthony’s) hands-on guidance and support were instrumental in securing our new partnership with Ample Organics. Now, as part of Ample’s ecosystem, we have access to the sales pipeline and resources to accelerate our growth in both the cannabis and beverage & alcohol segments.

Matt 1
Matt Bannister,Chief Success Officer, Last Call Analytics

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