American PoolFirstService Corporation

overview of firstservice corporation


Founded in 1989, FirstService Corporation (“FSV”) is the North American leader in outsourced essential property services.

FSV is comprised of two industry-leading platforms:

  • FirstService Residential is North America’s largest manager of residential communities, managing 8,500 properties representing 1.7M residential units and administering client expenditures of $8B annually.
  • FirstService Brands provides seven core branded essential property services to residential and commercial customers through corporate operations and franchised systems. It has over 1,500 franchisees and services more than 500,000 customers.

acquisition strategy & capabilities

Over the past 30 years, FSV has enhanced its organic growth through a disciplined acquisition program. Its streamlined process ensures a smooth transition for independent business owners, their employees and clients. Unlike typical financial investors or private equity firms, FSV does not have a fixed time investment horizon. It looks to buy and create value over the long term.

FSV is actively looking for acquisitions for its pool management platform, which consists of American Pool (commercial pool management, maintenance, lifeguard staffing), Poolman (residential pool services in the Southwest U.S.), and All Florida Pool & Spa Center (residential pool services in FLorida).

FSV’s objective is to solidify its #1 position as the leading provider of aquatics services in the U.S. by expanding its footprint and growing its residential and commercial client base in key geographies.

FSV has retained FirePower Capital to identify and engage with new acquisition opportunities.

current brands

American Pool

American Pool


Owings Mills, MD




Phoenix, AZ

All Florida Pool

All Florida Pool & Spa Center


Miami, FL

what fsv looks for


  • Full-service commercial or multi-family residential pool management, lifeguard staffing, services and repairs
  • Residential pool service, repairs, and renovations, with a focus on recurring revenue. Prefer that pool construction is a small portion of the revenue mix


  • Teams seeking to join an entrepreneurial, dynamic and fast-growing organization
  • Company vision and culture that would benefit from gaining access to FSV’s resources (capital, scale, infrastructure and a vast client network)


  • Commercial: min. $1m in recurring service revenue
  • Residential: min. $600k in recurring service revenue


  • Densely populated and/​or fast growing metropolitan areas


  • Typically, 100% acquisitions; opportunity to participate in future growth via long-term incentive plans in certain circumstances

This disclaimer shall apply to FirePower Corp Dev Inc., its partners, employees and agents (collectively “FirePower”). The information contained in this document (the “Information”) is for informational purposes only. FirePower makes no representations or warranties as to the accuracy or completeness of the Information. FirePower does not accept or assume any liability or duty of care for any loss arising from any action taken or not taken by the recipient in reliance on the Information or for any decision based on it. The Information cannot be relied upon to cover the recipient’s specific situation and accordingly the recipient should not act or refrain from acting upon the Information, without obtaining specific professional advice or performing such due diligence steps as the recipient may solely deem necessary. The information may change at any time without notice or obligation to the recipient by FirePower. NEITHER THIS DOCUMENT NOR ITS DELIVERY TO AN INTERESTED PARTY SHALL CONSTITUTE OR BE CONSTRUED TO BE AN OFFER TO SELL ANY SECURITIES.

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