Software Distribution

EBITDA up 15% in 3 months

Background

Our client, a software distributor, was suspicious that it ‘left money on the table’ because of sub-optimal pricing and the latitude given to sales people. The task was daunting as hundreds of thousands of transactions, across thousands of SKUs, are processed every year.

Solution

  • The VMX team tested various segmentations within the transactions database, the CRM, and the company’s financial systems, driving new perspectives and insights.
  • Within these new segmentations, it was found that, for small-volume customers, salespeople would always nearly underprice by 20% or more. Larger-volume customers proved to be more price sensitive, but sales people didn’t behave optimally.
  • The team made recommendations to change the incentives plan for salespeople, as well as to the range of allowed discounts within the interface of their CRM, and delivered various interactive dashboards, allowing users to access critical information faster and on the go.
  • Within the 3-month duration of the exercise, EBITDA run-rate increased by 15%, with visibility into more increases down the road.
M&A Advisory IT Software & Services
Case Studies

Beverage & Alcohol
Our client was searching for new sources of revenue as it faced increased competition in its core business. FirePower's VMX team identified an attractive new sector, and our client entered it. Largely due to its efforts in that new sector, our client was subsequently acquired at an extremely compelling valuation.

Read Full Case Study

F12.net
F12.net, a leading Canadian Managed Service Provider (MSP), was executing on a roll-up acquisition strategy. The FirePower team built a comprehensive target list and crafted a story emphasizing F12’s corporate culture, growth and financial strength.  Of the potential targets, Apps on Tap represented an exciting synergistic addition for F12. With FirePower’s support, F12 acquired Apps on Tap in May 2018.

Read Full Case Study
Market Insights
From the archives: July 2020

The Case for M&A During COVID
The COVID-19 pandemic has thrown the world into unprecedented crisis. The IMF predicts that real GDP will contract by 7.6% in 2020 globally1. This…

Read Full Report