Last Call Analytics

Enabling growth

Background

Last Call Analytics is the developer of a big data analytics and visualization platform for the beverage & alcohol industry. The company was transitioning from a project-based model to a SaaS revenue model. It planned to raise equity in a Series A to expand the sales funnel and convert existing contracts.

While a Series A was within reach, it would have caused dilution for existing shareholders and would have taken time.

Solution

FirePower's lending team recognized the company provided significant EV coverage and strong recurring contract value, combined with a well-marked pipeline for 2017 and a top-tier product.

The team quickly proposed a senior facility with a 12-month term (interest rate only, no warrants), which could be extended if recurring revenue milestones were met. This allowed the company to have the certainty of available capital as the business plan played out, while reducing interest cost as only a portion of the facility was required upfront.

Private Capital IT Software & Services
Case Studies

TFI
TFI is the largest distributor of specialty food preparation equipment and training programs in Canada, supplying over 10,000 locations. FirePower's M&A Advisory team advised management on the buy-out of existing shareholders.

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Rhyno Equity Group
Rhyno is a private equity firm that acquires mid-market manufacturing companies in the GTA. Rhyno's partners engaged FirePower to structure the buy-out of a kitchen cabinet maker.

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Market Insights
From the archives: April 2020

Leadership during the COVID pandemic in the Canadian mid-market: a virtual roundtable of owners.
COVID-19 has upended billions of people’s lives. The economic damage is already significant and far-reaching. In Canada, mid-market business owners are deeply concerned about…

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