Last Call Analytics

Enabling growth

Background

Last Call Analytics is the developer of a big data analytics and visualization platform for the beverage & alcohol industry. The company was transitioning from a project-based model to a SaaS revenue model. It planned to raise equity in a Series A to expand the sales funnel and convert existing contracts.

While a Series A was within reach, it would have caused dilution for existing shareholders and would have taken time.

Solution

FirePower's lending team recognized the company provided significant EV coverage and strong recurring contract value, combined with a well-marked pipeline for 2017 and a top-tier product.

The team quickly proposed a senior facility with a 12-month term (interest rate only, no warrants), which could be extended if recurring revenue milestones were met. This allowed the company to have the certainty of available capital as the business plan played out, while reducing interest cost as only a portion of the facility was required upfront.

Direct Investing IT Software & Services
Case Studies

Last Call Analytics
Last Call, a big data and visualization software developer, needed capital to grow, but also needed strategic guidance to develop a stronger revenue model and a focused direction. FirePower invested capital in the business, and provided the strategic and operational guidance required to tap into the company's full potential.

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Market Insights
From the archives: April 2019

Tapping into Private Debt: Unlocking Opportunity
It’s tough to find capital to execute on ambitious plans to grow, acquire or turn things around in Canada, particularly if you’re looking for…

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