Last Call Analytics

Enabling growth

Background

Last Call Analytics is the developer of a big data analytics and visualization platform for the beverage & alcohol industry. The company was transitioning from a project-based model to a SaaS revenue model. It planned to raise equity in a Series A to expand the sales funnel and convert existing contracts.

While a Series A was within reach, it would have caused dilution for existing shareholders and would have taken time.

Solution

FirePower's lending team recognized the company provided significant EV coverage and strong recurring contract value, combined with a well-marked pipeline for 2017 and a top-tier product.

The team quickly proposed a senior facility with a 12-month term (interest rate only, no warrants), which could be extended if recurring revenue milestones were met. This allowed the company to have the certainty of available capital as the business plan played out, while reducing interest cost as only a portion of the facility was required upfront.

Private Capital IT Software & Services
Case Studies

Last Call Analytics
When FirePower first met Last Call Analytics, the company was building custom big data analytics and visualization software platforms for frontline sales staff, primarily of beverage & alcohol distributors, but also for clients in other industries.  Last Call needed capital to grow, as well as strategic guidance to develop a stronger revenue model and focused direction. FirePower invested both capital and hard work, shifting the revenue model, focusing its resources, and ultimately, helping the company achieve its potential.

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CSR Cosmetic Solutions
The owner of CSR had taken over the business out of bankruptcy. After successfully building it into one of the largest cosmetic contract manufacturers in North America, he was ready for a well-deserved retirement. A previous sale attempt (by a top-tier accounting firm) was unsuccessful in 2015.

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Market Insights
From the archives: July 2020

The Case for M&A During COVID
The COVID-19 pandemic has thrown the world into unprecedented crisis. The IMF predicts that real GDP will contract by 7.6% in 2020 globally1. This…

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