Last Call Analytics

Enabling growth

Background

Last Call Analytics is the developer of a big data analytics and visualization platform for the beverage & alcohol industry. The company was transitioning from a project-based model to a SaaS revenue model. It planned to raise equity in a Series A to expand the sales funnel and convert existing contracts.

While a Series A was within reach, it would have caused dilution for existing shareholders and would have taken time.

Solution

FirePower's lending team recognized the company provided significant EV coverage and strong recurring contract value, combined with a well-marked pipeline for 2017 and a top-tier product.

The team quickly proposed a senior facility with a 12-month term (interest rate only, no warrants), which could be extended if recurring revenue milestones were met. This allowed the company to have the certainty of available capital as the business plan played out, while reducing interest cost as only a portion of the facility was required upfront.

Direct Investing IT Software & Services
Case Studies

F12.net
F12.net (“F12”), a leading Canadian Managed Service Provider (MSP), was executing on a highly successful acquisition strategy. The FirePower team built a comprehensive target list and crafted a story emphasizing F12’s amazing corporate culture.  Of the potential targets, Apps on Tap represented an exciting synergistic addition for F12. With FirePower’s support, F12 acquired Apps on Tap in May, 2018.

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TFI
TFI is the largest distributor of specialty food preparation equipment and training programs in Canada, supplying over 10,000 locations. FirePower's investment banking team advised management on financing the buy-out of existing shareholders.

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Market Insights
From the archives: September 2019

The Path to Exit and Beyond: Entrepreneurs' Stories, Part II
“The sale of a company can mark the beginning of a major time of reinvention and renewal...but It can potentially lead to a difficult…

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