Last Call Analytics

Working through challenges as active investors to realize potential in our portfolio companies

Background

When FirePower first met Last Call Analytics, the company was building custom big data analytics and visualization software platforms for frontline sales staff, primarily of beverage & alcohol distributors, but also in other industries.  Last Call needed capital to grow, but also needed strategic guidance to develop a stronger revenue model and focused direction.

Solution

FirePower’s Private Capital team recognized the value in Last Call’s project-based work as well as its emerging proprietary platforms, and decided to invest both capital and hard work to help the company realize its potential. Together with management, FirePower’s team streamlined organizational structure, shifted the revenue model to a more predictable SaaS-based model, and focused on beverage & alcohol.

FirePower’s team also guided the Last Call team through its entry into the cannabis sector, facilitating introductions, including to Ample Organics, the leading seed-to-sale software solution for cannabis producers.  With its “last mile” data analytics capabilities, Last Call complemented Ample Organics' resources well.

After exploring various partnership possibilities, Ample Organics made an offer to acquire Last Call, which was well received by the Last Call board and shareholders. The Last Call team joined Ample Organics, and have integrated into the organization quickly and productively.

As part of Ample Organics' ecosystem, Last Call is well-positioned to accelerate its growth in both the cannabis and beverage & alcohol segments.

Private Capital IT Software & Services
Case Studies

Beverage & Alcohol
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CSR Cosmetic Solutions
The owner of CSR had taken over the business out of bankruptcy. After successfully building it into one of the largest cosmetic contract manufacturers in North America, he was ready for a well-deserved retirement. A previous sale attempt (by a top-tier accounting firm) was unsuccessful in 2015.

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Market Insights
From the archives: April 2020

Leadership during the COVID pandemic in the Canadian mid-market: a virtual roundtable of owners.
COVID-19 has upended billions of people’s lives. The economic damage is already significant and far-reaching. In Canada, mid-market business owners are deeply concerned about…

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