Last Call Analytics

Working through challenges as active investors to realize potential in our portfolio companies

Background

When FirePower first met Last Call Analytics (“Last Call”), the company was building big data analytics and visualization software platforms for frontline sales staff, primarily of beverage & alcohol distributors, but also for various clients in other industries.  Last Call needed capital to grow, but also needed strategic guidance to develop a stronger revenue model and a focused direction

Solution

FirePower’s Private Capital team recognized the value in Last Call’s project-based work as well as its proprietary platforms, and decided to invest both capital and hard work to help the company realize its potential. Together with management, FirePower’s team streamlined staff, shifted the revenue model to a more predictable SaaS-based model, and focused on beverage & alcohol.

FirePower’s team also guided the Last Call team through its entry into the cannabis sector, facilitating introductions, including with Ample Organics, the leading seed-to-sale software solution for cannabis.  With its “last mile” data analytics capabilities, Last Call complemented Ample Organic’s resources well.

After exploring partnership possibilities, Ample Organics made an offer to acquire Last Call, which was well received by the board and shareholders. On the closing of the transaction, the Last Call team joined Ample Organics, and have integrated into the organization quickly and productively.

As part of Ample Organic’s ecosystem, Last Call is well-positioned to accelerate its growth in both the cannabis and beverage & alcohol segments.

M&A Advisory IT Software & Services
Case Studies

Printfleet
FirePower was engaged to prepare PrintFleet for a a sale, and guide the company through to closing. Weeks before closing, the buyer with whom PrintFleet signed an LOI following a competitive auction, a Japanese Fortune 500 company, terminated the deal because of an internal reorganization. FirePower re-ignited conversations with a US strategic who had done well in the auction, and closed without any major challenges at an attractive price, terms and conditions.

Read Full Case Study

Mass Spectrometry – Confidential
FirePower's M&A Advisory team advised on the sale of an analytical chemistry instrumentation maker, with a strong commercially validated IP portfolio, to one of the most respected names in the sector.

Read Full Case Study
Market Insights
From the archives: October 2019

Will Canadian M&A Activity Peak in 2020/21?
M&A is thriving in North America. It’s a seller’s market, but how long will that last? While 2019 got off to a slower start…

Read Full Report