Last Call Analytics

Working through challenges as active investors to realize potential in our portfolio companies

Background

When FirePower first met Last Call Analytics, the company was building custom big data analytics and visualization software platforms for frontline sales staff, primarily of beverage & alcohol distributors, but also for various clients in other industries.  Last Call needed capital to grow, but also needed strategic guidance to develop a stronger revenue model and a focused direction

Solution

FirePower’s Private Capital team recognized the value in Last Call’s project-based work as well as its emerging proprietary platforms, and decided to invest both capital and hard work to help the company realize its potential. Together with management, FirePower’s team streamlined organizational structure, shifted the revenue model to a more predictable SaaS-based model, and focused on beverage & alcohol.

FirePower’s team also guided the Last Call team through its entry into the cannabis sector, facilitating introductions, including to Ample Organics, the leading seed-to-sale software solution for cannabis producers.  With its “last mile” data analytics capabilities, Last Call complemented Ample Organics' resources well.

After exploring various partnership possibilities, Ample Organics made an offer to acquire Last Call, which was well received by the Last Call board and shareholders. The Last Call team joined Ample Organics, and have integrated into the organization quickly and productively.

As part of Ample Organics' ecosystem, Last Call is well-positioned to accelerate its growth in both the cannabis and beverage & alcohol segments.

Private Capital IT Software & Services
Case Studies

F12.net
F12.net, a leading Canadian Managed Service Provider (MSP), was executing on a roll-up acquisition strategy. The FirePower team built a comprehensive target list and crafted a story emphasizing F12’s corporate culture, growth and financial strength.  Of the potential targets, Apps on Tap represented an exciting synergistic addition for F12. With FirePower’s support, F12 acquired Apps on Tap in May 2018.

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Corrosion Service
One of three equal shareholders of Corrosion Service, an infrastructure services company, approached FirePower, seeking to buy out the other two. Although this was a highly sensitive situation, we were able to structure a deal that led to a successful close.

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Market Insights
From the archives: October 2019

Will Canadian M&A Activity Peak in 2020/21?
M&A is thriving in North America. It’s a seller’s market, but how long will that last? While 2019 got off to a slower start…

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