Last Call Analytics

Working through challenges as active investors to realize potential in our portfolio companies

Background

When FirePower first met Last Call Analytics (“Last Call”), the company was building big data analytics and visualization software platforms for frontline sales staff, primarily of beverage & alcohol distributors, but also for various clients in other industries.  Last Call needed capital to grow, but also strategic guidance to develop a stronger revenue model and a focused direction

Solution

FirePower’s Private Capital team recognized the value in Last Call’s project-based work as well as its proprietary platforms, and decided to invest both capital and hard work to help the company realize its potential. Together with management, FirePower’s team streamlined staff, shifted the revenue model to a more predictable SaaS-based model, and focused on beverage & alcohol.

FirePower’s team also guided the Last Call team through its entry into the cannabis sector, facilitating introductions, including with Ample Organics, the leading seed-to-sale software solution for cannabis.  With its “last mile” data analytics capabilities, Last Call complemented Ample Organic’s resources well.

After exploring partnership possibilities, Ample Organics made an offer to acquire Last Call, which was well received by the board and shareholders. On the closing of the transaction, the Last Call team joined Ample Organics, and have integrated the organization quickly and productively.

As part of Ample Organic’s ecosystem, Last Call is well-positioned to accelerate its growth in both the cannabis and beverage & alcohol segments.

Direct Investing IT Software & Services
Case Studies

Environics
Environics Analytics (“EA”) is a leading North American provider of marketing and analytical services. The company needed financing to support its expansion plans in the US and Canadian markets, and wanted to secure capital from a senior lender that understood EA’s value drivers. FirePower surfaced numerous proposals, then negotiated and improved on the terms and conditions to the benefit of EA.

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Last Call Analytics
Last Call Analytics has developed a frontline sales analytics and visualization platform for the beverage and alcohol industry. FirePower invested Gap Debt as a way to bridge them to a Series-A financing.

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Market Insights
From the archives: April 2019

Tapping into Private Debt: Unlocking Opportunity
It’s tough to find capital to execute on ambitious plans to grow, acquire or turn things around in Canada, particularly if you’re looking for…

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