Last Call Analytics
Working through challenges as active investors to realize potential in our portfolio companies
When FirePower first met Last Call Analytics, the company was building custom big data analytics and visualization software platforms for frontline sales staff, primarily of beverage & alcohol distributors, but also in other industries. Last Call needed capital to grow, but also needed strategic guidance to develop a stronger revenue model and focused direction.
FirePower’s Private Capital team recognized the value in Last Call’s project-based work as well as its emerging proprietary platforms, and decided to invest both capital and hard work to help the company realize its potential. Together with management, FirePower’s team streamlined organizational structure, shifted the revenue model to a more predictable SaaS-based model, and focused on beverage & alcohol.
FirePower’s team also guided the Last Call team through its entry into the cannabis sector, facilitating introductions, including to Ample Organics, the leading seed-to-sale software solution for cannabis producers. With its “last mile” data analytics capabilities, Last Call complemented Ample Organics' resources well.
After exploring various partnership possibilities, Ample Organics made an offer to acquire Last Call, which was well received by the Last Call board and shareholders. The Last Call team joined Ample Organics, and have integrated into the organization quickly and productively.
As part of Ample Organics' ecosystem, Last Call is well-positioned to accelerate its growth in both the cannabis and beverage & alcohol segments.
Pita Pit Canada
Pita Pit Canada ("PPC") is the franchisor to 228 Pita Pit locations across Canada. FirePower's M&A Advisory team was engaged to arrange its acquisition of a majority interest in Pita Pit International ("PPI"). FirePower generated multiple proposals from prospective institutional lenders, negotiating and structuring favourable terms and pricing to support PPC's future expansion plans.
Environics Analytics (“EA”) is a leading North American provider of marketing and analytical services. The company needed financing to support its expansion plans in the US and Canadian markets, and wanted to secure capital from a senior lender that understood EA’s value drivers. FirePower surfaced numerous proposals, then negotiated and improved on the terms and conditions to the benefit of EA.