Last Call Analytics
Working through challenges as active investors to realize potential in our portfolio companies
When FirePower first met Last Call Analytics, the company was building custom big data analytics and visualization software platforms for frontline sales staff, primarily of beverage & alcohol distributors, but also in other industries. Last Call needed capital to grow, but also needed strategic guidance to develop a stronger revenue model and focused direction.
FirePower’s Private Capital team recognized the value in Last Call’s project-based work as well as its emerging proprietary platforms, and decided to invest both capital and hard work to help the company realize its potential. Together with management, FirePower’s team streamlined organizational structure, shifted the revenue model to a more predictable SaaS-based model, and focused on beverage & alcohol.
FirePower’s team also guided the Last Call team through its entry into the cannabis sector, facilitating introductions, including to Ample Organics, the leading seed-to-sale software solution for cannabis producers. With its “last mile” data analytics capabilities, Last Call complemented Ample Organics' resources well.
After exploring various partnership possibilities, Ample Organics made an offer to acquire Last Call, which was well received by the Last Call board and shareholders. The Last Call team joined Ample Organics, and have integrated into the organization quickly and productively.
As part of Ample Organics' ecosystem, Last Call is well-positioned to accelerate its growth in both the cannabis and beverage & alcohol segments.
F12.net, a leading Canadian Managed Service Provider (MSP), was executing on a roll-up acquisition strategy. The FirePower team built a comprehensive target list and crafted a story emphasizing F12’s corporate culture, growth and financial strength. Of the potential targets, Apps on Tap represented an exciting synergistic addition for F12. With FirePower’s support, F12 acquired Apps on Tap in May 2018.
Our client, a software distributor, sought to optimize the pricing of its products and the incentives of its salesforce . Within the 3-month duration of the VMX exercise, EBITDA run-rate increased by 15%, with visibility into more increases down the road.