GrowthGenius

Stucturing debt terms that work for a rapidly growing business

Background

GrowthGenius (“GG”) is an AI-assisted sales prospecting service provider for B2B businesses, headquartered at the OneEleven accelerator in Toronto. The company needed financing to fund its rapid expansion. Raising equity seemed like the obvious choice, but GG's exceptional growth prospects made an equity investment unappealing because of the high cost of dilution. GG sought out a debt solution, and was well into discussions with other lenders when FirePower was introduced. Despite this, GG picked FirePower.  FirePower’s efforts to get to know the partners, understand the business, and tailor a loan structure that worked for the company and its owners proved to be the difference.

Solution

FirePower’s Private Debt team invested time and effort to gain a deep understanding of GG’s business. In initial due diligence, GG commented that the team’s investigation “gave us confidence FirePower would come through”. The team worked to build a relationship with the GG’s partners, and in the process, developed a high degree of confidence in their abilities as strong operators despite the early stage of the company’s growth.  With this in hand, FirePower presented GG with two deal structures, thus providing choice for the partners to select a structure that would best fit with the company’s growth plans and their objectives as shareholders.

Despite being well down the path with other lenders, GG picked FirePower.  FirePower’s efforts to get to know the partners, understand the business, and tailor a loan structure that worked for the company and its owners proved to be the difference.

With this new loan in place, GG is now well-positioned to fund its rapid growth without the heavy cost of dilution.

Direct Investing IT Software & Services
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From the archives: April 2019

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