GrowthGenius

Stucturing debt terms that work for a rapidly growing business

Background

GrowthGenius is an AI-assisted sales prospecting service provider for B2B businesses, headquartered in Toronto. The company needed financing to fund its rapid expansion. Raising equity seemed like the obvious choice, but GG's exceptional growth prospects made an equity investment unappealing because of the high cost of dilution. GG sought out a debt solution, and was well into discussions with other lenders when FirePower was introduced.

Solution

FirePower’s Private Debt team invested time and effort to gain a deep understanding of GG’s business. The team also worked to build a relationship with GG’s founders, and in the process, developed a high degree of confidence in their abilities as solid operators. FirePower presented GG with two deal structures, thus providing choice for the founders to select a structure that would best fit with the company’s growth plans and their objectives as shareholders.

Despite being well down the path with other lenders, GG picked FirePower.  FirePower’s efforts to get to know the founders, understand the business, and tailor a loan structure that worked for the company and its owners proved to be the difference.

With this new loan in place, GG is now well positioned to fund its rapid growth without the heavy cost of dilution.

Private Capital IT Software & Services
Case Studies

Last Call Analytics
When FirePower first met Last Call Analytics, the company was building custom big data analytics and visualization software platforms for frontline sales staff, primarily of beverage & alcohol distributors, but also for clients in other industries.  Last Call needed capital to grow, as well as strategic guidance to develop a stronger revenue model and focused direction. FirePower invested both capital and hard work, shifting the revenue model, focusing its resources, and ultimately, helping the company achieve its potential.

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F12.net
F12.net, a leading Canadian Managed Service Provider (MSP), was executing on a roll-up acquisition strategy. The FirePower team built a comprehensive target list and crafted a story emphasizing F12’s corporate culture, growth and financial strength.  Of the potential targets, Apps on Tap represented an exciting synergistic addition for F12. With FirePower’s support, F12 acquired Apps on Tap in May 2018.

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Market Insights
From the archives: July 2020

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