Executing acquisition to support national expansion
F12.net, a leading Canadian Managed Service Provider (MSP), was executing on a roll-up acquisition strategy. Most of their prior acquisitions had been in Western Canada, and the company wanted to add to its presence in Ontario, specifically, the GTA area. FirePower's M&A Advisory team was engaged to find suitable targets.
FirePower’s M&A Advisory team worked with F12 to understand their acquisition strategy, then built a list of 240+ targets and crafted a go-to-market strategy that emphasized F12’s corporate culture, growth and financial strength. Culture was a key selling point in the MSP space, which is dominated by younger business owners.
Amongst a number of high quality prospects, FirePower identified Apps on Tap, a provider of fully managed IT solutions using both traditional MSP and next-generation cloud services delivery model. This company was of particular interest as it was a straightforward, synergistic addition to F12’s Ontario operations.
Apps on Tap was ultimately convinced of the benefits of joining the F12 family versus trying to grow alone. F12 acquired Apps on Tap in May,2018, thus taking a significant step forward in developing its Ontario presence.
Last Call Analytics
When FirePower first met Last Call Analytics, the company was building custom big data analytics and visualization software platforms for frontline sales staff, primarily of beverage & alcohol distributors, but also for clients in other industries. Last Call needed capital to grow, as well as strategic guidance to develop a stronger revenue model and focused direction. FirePower invested both capital and hard work, shifting the revenue model, focusing its resources, and ultimately, helping the company achieve its potential.
Orchard is an Ontario-based developer and distributor of cosmetics and personal care products with clients including brands such as Sephora and Macy’s. The founders engaged FirePower's M&A Advisory team to sell their company. As Shelley Wishart, co-founder and President said about the process and final result: "The Firepower Team found us a strategic buyer that fit with our objectives, which was no easy feat.…At all times, we were well supported by Alan and his team, which made the process much easier than anticipated.”