Generating competitive tension among lenders
Environics Analytics (“EA”) is a leading provider of marketing and analytical services. The company needed financing to support its expansion plans in the US and Canadian markets, and wanted to secure capital from a senior lender that understood EA’s value drivers.
FirePower’s Investment Banking (“IB”) team managed the entire transaction, surfacing proposals from numerous lenders in order to generate competitive tension. With this powerful advantage in hand, the IB team was able to negotiate and significantly improve on the terms of those proposals, to the benefit of EA. As EA’s CEO, Jan Kestle, put it: “FirePower’s team delivered what we needed: a term debt structure that is well thought out with respect to terms and conditions, and has enough flexibility to allow us to grow.”
CSR Cosmetic Solutions
The owner of CSR had taken over the business out of bankruptcy. After successfully building it into one of the largest cosmetic contract manufacturers in North America, he was ready for a well-deserved retirement. A previous sale attempt (by a top-tier accounting firm) was unsuccessful in 2015.
Our client, a software distributor, sought to optimize the pricing of its products and the incentives of its salesforce . Within the 3-month duration of the VMX exercise, EBITDA run-rate increased by 15%, with visibility into more increases down the road.