Generating competitive tension among lenders
Environics Analytics (“EA”) is a leading provider of marketing and analytical services. The company needed financing to support its expansion plans in the US and Canadian markets, and wanted to secure capital from a senior lender that understood EA’s value drivers.
FirePower’s M&A Advisory team managed the entire transaction, surfacing proposals from banks and institutional lenders in order to generate competitive tension. With this powerful advantage in hand, the FirePower team was able to negotiate and significantly improve on the terms of those proposals, to the benefit of EA. As EA’s CEO, Jan Kestle, put it: “FirePower’s team delivered what we needed: a term debt structure that is well thought out with respect to terms and conditions, and has enough flexibility to allow us to grow.”
CSR Cosmetic Solutions
The owner of CSR had taken over the business out of bankruptcy. After successfully building it into one of the largest cosmetic contract manufacturers in North America, he was ready for a well-deserved retirement. A previous sale attempt (by a top-tier accounting firm) was unsuccessful in 2015.
Decisive Technologies is a value-added reseller of IT hardware, and BriteSky Technologies is a Canadian, managed cloud services provider (collectively “Decisive”). Decisive needed additional capital to accelerate its expansion plans. The shareholders were adamant that a new institutional partner should share their values and vision for the company, and FirePower was engaged to find an acquirer for a majority stake and negotiate a deal structure that met all of the shareholders’ objectives.