Environics

Generating competitive tension among lenders

Background

Environics Analytics (“EA”) is a leading provider of marketing and analytical services. The company needed financing to support its expansion plans in the US and Canadian markets, and wanted to secure capital from a senior lender that understood EA’s value drivers.

Solution

FirePower’s M&A Advisory team managed the entire transaction, surfacing proposals from banks and institutional lenders in order to generate competitive tension.  With this powerful advantage in hand, the FirePower team was able to negotiate and significantly improve on the terms of those proposals, to the benefit of EA. As EA’s CEO, Jan Kestle, put it:  “FirePower’s team delivered what we needed: a term debt structure that is well thought out with respect to terms and conditions, and has enough flexibility to allow us to grow.”

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