Striving to understand the unique priorities of sellers
Decisive Technologies is a value-added reseller of IT hardware, and BriteSky Technologies is a Canadian, managed cloud services provider (collectively “Decisive”). After five years of successful organic growth, Decisive had reached a juncture. The company needed additional capital to accelerate its growth plans. Decisive shareholders were adamant, however, that a new partner should have values and a vision for the company that aligned with their own.
FirePower was engaged to find an acquirer of a majority stake in Decisive and negotiate a deal structure that aligned with Decisive shareholders' vision for the future of the company. After working to understand the shareholders' priorities, FirePower’s M&A Advisory team conducted a search. The result: they surfaced a private equity firm that recognized the company’s potential and appeared to meet shareholder objectives. The team subsequently guided essential discussions to ensure the investor’s values and vision were aligned, and negotiated a deal that injected capital into the company and exceeded their client’s expectations.
GrowthGenius is an AI-assisted sales prospecting service provider for B2B businesses, based in Toronto. The company needed financing to fund its rapid expansion. Raising equity was unappealing because of the high cost of dilution, so the founders sought out a debt solution. After meeting with multiple lenders, they selected FirePower, whose efforts to get to know the founders, understand the business, and tailor a loan structure that worked for the company and its owners proved to be the difference.
Last Call Analytics
When FirePower first met Last Call Analytics, the company was building custom big data analytics and visualization software platforms for frontline sales staff, primarily of beverage & alcohol distributors, but also for clients in other industries. Last Call needed capital to grow, as well as strategic guidance to develop a stronger revenue model and focused direction. FirePower invested both capital and hard work, shifting the revenue model, focusing its resources, and ultimately, helping the company achieve its potential.