Beverage & Alcohol

Exit at 8X TTM Revenue

Background

Our client, a software publisher for the beverage industry, was searching for new sources of revenue as it faced increased competition in its core sector. Management knew its data-heavy platform could be leveraged elsewhere, but where and how?

Solution

  • After a full review of our client’s platform, the VMX team ran a review of external data sources for signals in industries that could be attractive.
  • A sector landed at the top of the list, which substantiated management’s ‘hunch’.
  • The team developed new key performance indicators relevant for that sector, delivered through interactive dashboards.
  • It also collected 3rd party customer and market data and combined it with internal data to deliver new insights.
  • The team created a segmentation model and representative customer personas based on key differences in demographics and behavioural patterns.

The exercise was close to delivering new sales in the new sector; however, before those materialized, the company accepted an offer to be acquired at 8x TTM revenue, an extremely compelling valuation largely due to its efforts in that new sector.

M&A Advisory Food, Beverage & Farming
Case Studies

Mass Spectrometry – Confidential
FirePower's M&A Advisory team advised on the sale of an analytical chemistry instrumentation maker, with a strong commercially validated IP portfolio, to one of the most respected names in the sector.

Read Full Case Study

Pita Pit Canada
Pita Pit Canada ("PPC") is the franchisor to 228 Pita Pit locations across Canada. FirePower's M&A Advisory team was engaged to arrange its acquisition of a majority interest in Pita Pit International ("PPI"). FirePower generated multiple proposals from prospective institutional lenders, negotiating and structuring favourable terms and pricing to support PPC's future expansion plans.

Read Full Case Study
Market Insights
From the archives: January 2020

2020 Dealmaking: Insights from Global and Canadian Experts
New year, new decade. We’re entering 2020 with an air of cautious optimism for Canadian deal making. The Phase 1 China-US deal and the…

Read Full Report