Applied Comfort

Selling a Canadian business in the global marketplace.

Background

Applied Comfort is a designer and manufacturer of non-standard HVAC systems for commercial, industrial and institutional facilities. The CEO and sole owner determined that, while the company was well positioned for future growth, it would require a strategic partner to fully realize its potential.

Solution

Our M&A Advisory team targeted 140 buyers worldwide, connected with 85% of them and generated 6 formal offers that were acceptable to the company’s owner. A Swedish and a UK firm were the ultimate contenders; the former made a proposal that would yield a significantly larger payment, but it was contingent on future performance. Our client wanted a clean transaction: an all-cash deal on close, which the UK firm offered. The UK buyer had opened with a lower offer, but we negotiated a significant increase and exceeded all expectations in price, structure and the CEO’s involvement post-transaction. Under new ownership, Applied Comfort now has the resources to accelerate US growth.

M&A Advisory Manufacturing, Automotive & Industrials
Case Studies

GrowthGenius
GrowthGenius is an AI-assisted sales prospecting service provider for B2B businesses, based in Toronto. The company needed financing to fund its rapid expansion. Raising equity was unappealing because of the high cost of dilution, so the founders sought out a debt solution. After meeting with multiple lenders, they selected FirePower, whose efforts to get to know the founders, understand the business, and tailor a loan structure that worked for the company and its owners proved to be the difference.

Read Full Case Study

Last Call Analytics
When FirePower first met Last Call Analytics, the company was building custom big data analytics and visualization software platforms for frontline sales staff, primarily of beverage & alcohol distributors, but also for clients in other industries.  Last Call needed capital to grow, as well as strategic guidance to develop a stronger revenue model and focused direction. FirePower invested both capital and hard work, shifting the revenue model, focusing its resources, and ultimately, helping the company achieve its potential.

Read Full Case Study
Market Insights
From the archives: April 2020

Leadership during the COVID pandemic in the Canadian mid-market: a virtual roundtable of owners.
COVID-19 has upended billions of people’s lives. The economic damage is already significant and far-reaching. In Canada, mid-market business owners are deeply concerned about…

Read Full Report