How to sell a business or finance growth.
The FirePower way.

We exist so our clients can thrive in today’s complex business environment and achieve results.

We’ve done it through a tireless dedication to our clients’ aspirations and an innate desire to do right by them. Here are some of our proudest success stories.

Last Call Analytics

February 2019

Last Call, a big data and visualization software developer, needed capital to grow, but also needed strategic guidance to develop a stronger revenue model and a focused direction. FirePower invested capital in the business, and provided the strategic and operational guidance required to tap into the company's full potential.

GrowthGenius

December 2018

GrowthGenius (“GG”) is an AI-assisted sales prospecting service provider for B2B businesses, headquartered at the OneEleven accelerator in Toronto. The company needed financing to fund its rapid expansion. Raising equity seemed like the obvious choice, but GG's exceptional growth prospects made an equity investment unappealing because of the high cost of dilution. GG sought out a debt solution, and were well into discussions with other lenders when FirePower was introduced.

Versature

November 2018

Versature is a rapidly growing Canadian VoIP service provider that had been through an unsuccessful sale process with another investment bank. FirePower’s Investment Banking team crafted a story highlighting Versature’s strong growth, brand, people and processes. The most compelling offer came from net2phone, a subsidiary of US public company, Under this new ownership,, Versature is well-positioned to accelerate its growth trajectory.

F12.net

September 2018

F12.net (“F12”), a leading Canadian Managed Service Provider (MSP), was executing on a highly successful acquisition strategy. The FirePower team built a comprehensive target list and crafted a story emphasizing F12’s amazing corporate culture.  Of the potential targets, Apps on Tap represented an exciting synergistic addition for F12. With FirePower’s support, F12 acquired Apps on Tap in May, 2018.

Environics

July 2018

Environics Analytics (“EA”) is a leading North American provider of marketing and analytical services. The company needed financing to support its expansion plans in the US and Canadian markets, and wanted to secure capital from a senior lender that understood EA’s value drivers. FirePower surfaced numerous proposals, then negotiated and improved on the terms and conditions to the benefit of EA.

Market Insights
From the archives: July 2019

The Path to Exit and Beyond: Entrepreneurs' Stories, Part I
“The sale of a company can mark the beginning of a major time of reinvention and renewal...but It can potentially lead to a difficult…

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