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Sarah Treffry


As a member of FirePower's Origination team, Sarah supports the Private Capital team by establishing new relationships with qualified companies and channels and nurturing existing relationships. Her key objectives are to expand the team’s lead generation network through intentional outreach.

Before joining the FirePower team, she served as a First Shift Program Lead representing prominent entities such as the NHL, Bauer Hockey, and Hockey Canada.

Sarah earned an Honors Bachelor of Business Administration from the Lazaridis School of Business and Economics at Wilfrid Laurier University. Outside of work, Sarah loves traveling to try new foods and experience different cultures. She also stays active with sports, skiing, hiking, and other outdoor activities.

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