Growth can be fueled in many different ways

Truly game-changing growth strategies require significant capital and out-of-the-box thinking.

We see your entrepreneurial spark and are moved to ignite your potential through our direct lending and buy-side advisory work.

Need growth financing, but your bank cannot provide (any or enough) capital?

Ambitious growth plans typically need fresh capital to support them, to make new hires, buy equipment, support channel partners, etc. Traditional lenders can only provide so much fuel, and only the account managers who know what they’re doing can truly make a difference.

Trying to clean up your shareholder base?

It may be that differences in the vision each shareholder has for the business are arising. Or, a few shareholders are getting older and want to cash out. Whatever the reason, the buy-out of existing shareholders is often tricky and sensitive.

Wanting to buy the business you operate from its existing shareholders?

You are a top executive, perhaps with a stake in the business you currently run. Existing shareholders may be retiring, or looking to move on to other endeavours. How do you buy their shares, and gain control?

Raising equity, but want to reduce the impact of dilution?

Institutional equity in Canada is picky—if you can raise it, you have built a promising business. But it is very expensive in the long-term, because you had to give a substantial portion of the business up, and you had to yield some strategic direction to a new partner.

Looking to acquire a competitor(s) and need capital?

You have identified an interesting target, maybe you’ve already made a verbal offer or provided a letter of intent. How you finance the acquisition is a strategically important question – done wrong, it can hamper your business for some time.

You see an opportunity to consolidate your industry?

You have reached a meaningful size, and have become a known player in your space, which is fragmented. You have substantial financial resources, and plan to put them to good use by acquiring smaller competitors. In short, you’re rolling up your industry ahead of an exit in 5+ years. Great plan, but do you have the time to identify, connect with, negotiate and due diligence potentially hundreds of targets?

Refinancing appears to be possible, and want to get the right deal?

The light is getting brighter at the end of a turnaround, or you had to swallow a tough financing structure to consummate a critical acquisition. Whatever the situation, it may be time to consider refinancing unfavourable debt that was right at the time, but isn’t appropriate anymore given the strength of your business.

Market Insights
From the archives: October 2019

Will Canadian M&A Activity Peak in 2020/21?
M&A is thriving in North America. It’s a seller’s market, but how long will that last? While 2019 got off to a slower start…

Read Full Report
Case Studies

Pita Pit Canada
Pita Pit Canada ("PPC") is the franchisor to 228 Pita Pit locations across Canada. FirePower's M&A Advisory team was engaged to arrange its acquisition of a majority interest in Pita Pit International ("PPI"). FirePower generated multiple proposals from prospective institutional lenders, negotiating and structuring favourable terms and pricing to support PPC's future expansion plans.

Read Full Case Study

GrowthGenius
GrowthGenius is an AI-assisted sales prospecting service provider for B2B businesses, headquartered at the OneEleven accelerator in Toronto. The company needed financing to fund its rapid expansion. Raising equity seemed like the obvious choice, but GG's exceptional growth prospects made an equity investment unappealing because of the high cost of dilution. GG sought out a debt solution, and was well into discussions with other lenders when FirePower was introduced. Despite this, GG picked FirePower.  FirePower’s efforts to get to know the founders, understand the business, and tailor a loan structure that worked for the company and its owners proved to be the difference.

Read Full Case Study

Last Call Analytics
Last Call Analytics has developed a frontline sales analytics and visualization platform for the beverage and alcohol industry. FirePower invested Gap Debt as a way to bridge them to a Series-A financing.

Read Full Case Study
Our business is complex, having two very different marketing strategies and product objectives, and Jared and Trevor understood this.  They matched the needs of our businesses to their product capabilities, and structured an excellent financing solution that was perfectly aligned to our needs for cash efficiency and growth capital.  It was a pleasure working with Jared, Trevor and the Firepower team, and we see a long term relationship with them.
Kevin Clark, President, Lendified Holdings