The questions entrepreneurs ask
themselves when growing quickly.

Our Private Capital division was launched in 2016, and since then we’ve invested ourselves wholeheartedly in helping Canadian entrepreneurs look for new ways to unlock additional capital and fuel their ambition.

Below you will find our most frequently asked questions when clients approach us with a vision toward business expansion.

Private Capital

What does my business need to qualify for Gap Debt™?

To qualify for Gap Debt™ financing, your business must show the following to receive consideration:

  • Revenues: $2M+ and annual growth above sector average, or monthly recurring revenue of $80k+.
  • Visibility into cash flows: Must have excellent visibility into cash flows (even if negative); if negative, must anticipate break-even within 18 months.
  • Enterprise Value: Business value in an M&A context can be readily substantiated
  • Forecasting: Must have deep insights into the future of the business.
  • Management: Owners must have “skin in the game”, share our values, be an impressive and cohesive team, and have financial acumen.
  • Location: Must have a headquarters in Canada.
  • Sector: Industry agnostic.
  • Use of Funds: Generally, for growth (acquisitions, working capital, etc.) or dividend recapitalizations.

What is Private Credit?

Private Credit is a term debt product for companies looking for financing between $5 million and $20+ million. These companies face the entire spectrum of circumstances, from ‘hypergrowth’ to special or distressed situations.

We issue Private Credit loans to companies with a track record of revenues, looking to increase or reassert enterprise value through debt.  These companies may or may not be backed by private equity or venture capital, and are looking to reach a milestone, grow beyond existing lenders’ abilities, or delay their next equity raise to garner a better valuation.

These companies may also be asset originators (like asset-based lenders) looking for unique ways to securitize various asset classes, or to package asset classes together to form a new financial instrument.

What does my business need to qualify for Private Credit?

With rare exceptions, we typically look for businesses that show the following to receive consideration:

  • Revenues: Recurring, repeating, or long-term contract-based revenue model, with low customer churn.
  • Visibility into cash flows: Must have excellent visibility into cash flows (even if negative); if cash flow negative, must anticipate break-even within 18 months.
  • Enterprise Value:Business value in an M&A context or value of various asset classes to be securitized can be readily substantiated.
  • Forecasting: Must have deep insight into the future of the business.
  • Management: Owners that share our values, are an impressive and cohesive team, and have financial acumen.
  • Location: Must have a headquarters in Canada.
  • Sector: Industry agnostic.
  • Use of Funds: Generally, to support growth, refinancing, buyouts, acquisitions, recapitalizations, asset securitizations, or special situations.

What is the difference between FirePower and other similar funds?

We are truly entrepreneurial; we’ve built this business from scratch and speak the same language as our borrowers. While our Private Capital division has only existed since 2016, we’re already one of the most active investment banks in the country. Our activity in the current climate gives our borrowers access and insight into valuation multiples, strategic buyers’ appetites and tactics, and best practices for exits. We also invite our borrowers to join our ecosystem: a powerful network of entrepreneurs, investors and advisors we have invested in, or with. Finally, we’re deeply invested in your goals – after all, it’s our money on the line.

Why borrow Gap Debt™ or Private Credit?

Gap Debt™ and Private Credit unlock capital from intangible assets, helping you in areas traditional banks are afraid to go. Both debt offerings are a quicker source of capital than equity, an effective substitute for venture capital and can act as a bridge to venture capital or bank debt if those options are not available yet. Gap Debt™ and Private Credit also minimize dilution and the cost of capital relative to raising equity, while allowing borrowers to retain control of strategic direction and the board.

We’ve found through experience that these debt offerings generate a healthier management philosophy than venture capital, which can distort behaviours such as imposing more discipline to reach profitability (not growth for growth’s sake). We can structure Gap Debt™ or Private Credit to match your growth strategy and ability to make payments. Contact us today for a consultation and see if Gap Debt™ or Private Credit works for your business vision.

Do you provide loans to pre-revenue start-ups?


Do you provide loans for real estate or construction projects, mining or oil and gas prospecting, or drug research?


How much can I borrow?

Gap Debt™ loan size ranges from $1 million to $5 million, and Private Credit loan size ranges from $5 million to $20 million.

What are your rates and terms?

We step into situations where few other lenders would play, and our returns are commensurate with our willingness to assume risk. When we are a substitute for equity, we are by definition more costly in the short term (because it is a loan: there is interest and principal to service), but will become far cheaper than equity at an exit (because the investor takes home a good portion of the proceeds from the sale).
a) Interest Rate >10%.
b) Upside: warrants, equity kickers, bonuses, or royalties.
Term: 12 to 36 months.
Security Ranking: First position, or second position behind a line of credit.
Disbursements: Flexible – capital can be made available on closing, or in tranches tied to growth milestones.
Principal Repayment: Tailored to growth strategy, e.g. deferral of principal payments for up to 12 months, large bullet payment at end of term, seasonality adjustments.

What information should I prepare to maximize my chances of securing Gap Debt™ or Private Credit?

As a lender, our objective is to get our loan back with a return that is commensurate with our risk. In putting together information, keep this in mind: we want to take care of the downside, and in our view the upside will take care of itself. Being a lender that focuses on cash flows instead of assets, we spend a lot of time performing due diligence on your financials, both historicals and forecasts. Be ready to provide annual statements (at least review engagements) prepared by a reputable accounting firm, interim in-house statements, and projections for at least a year with detailed assumptions (e.g. a customer-by-customer sales pipeline).

Also make sure your house is in order and well documented – we will want to see contracts and agreements, read management bios, review your marketing collateral and pricing and evaluate your mid-term growth plans. To move quickly, we need to see information quickly. It’s better to be upfront about the challenges and risks you face, and offer ways to mitigate them. So be clear about what the financing is to be used for, and what impact it will have.

What is the process for obtaining Gap Debt™ or Private Credit financing and how long does it take?

We can move quickly when necessary; in fact, we made our first loan in under 60 days, from the first meeting to disbursement. After a first meeting or call, we will make a few basic information requests: a presentation on the financing opportunity, accountant-prepared financial statements, forecasts and any other salient data we may need. We’ll then review your file in greater detail, ask a few clarifying questions, likely request a few more documents and arrange for an in-person meeting. Ideally, we’ll now be in a position to present a term sheet.

After negotiations and agreeing to terms, we enter into legal and confirmatory due diligence. If that checks out, we will make a binding letter of offer, which once executed by both sides, will educate the drafting of loan agreements. Upon signing of the loan agreements and the satisfaction of any pre-disbursement conditions, we will make our first advance.

Buy-Side Advisory

Why use FirePower to identify and acquire targets?

Our buy-side practice specializes in identifying and connecting with private business owners in Canada. Other advisors typically focus on transactional or due diligence services, which are more technical in nature. We speak the owners’ language and scope out their willingness to sell quickly and efficiently.

As an established investment bank, our outreach sends a strong signal that our client is a serious buyer. We have an in-house team of six deal origination specialists that lead our acquisition efforts, offering you capabilities unmatched in Canada.

Within our confidential database, we have tens of thousands of prospects whose exit intentions are well documented. Our proprietary deal platform is optimized to rapidly map out the universe of possible targets, track them and report on them.

Financing Advisory

Why engage FirePower as an advisor?

We’re lenders, too. We keenly understand credit and speak lenders’ language, and will work with you to anticipate and mitigate their credit concerns. Yet we’re also entrepreneurial – we’ve built our business from scratch and understand what it’s like to be in your shoes. Today, we’re recognized as one of the best sources of deal flow for our lenders – a deal from us goes to the top of the proverbial pile.

We have our thumb on the pulse of the lending community and know what’s possible at given rates and terms. We have over 300 active borrowers in our network across Canada and at larger institutions, we know the account managers that get deals done.

Finally, our investment bank closes 79% of the mandates it is engaged on (overall). The industry average? 25%.

In what situations can FirePower advise on financing?

Firstly, the financing opportunity must be outside our Private Capital division’s scope. We will not advise on deals that other lenders would perceive as transactions we could have done ourselves but chose not to – that would put you at a huge disadvantage.

Once it’s determined a deal is squarely outside our Private Capital division’s scope, we can guide companies through the full spectrum of debt instruments, be it senior term debt, asset-based loans, unitranche debt, revolving facilities, royalty-based financing and so on.

The four main situations that involve our Investment Bank’s expertise in a debt raise are as follows:
1. Financing organic growth.
2. Securing financing for an acquisition, or structuring an acquisition facility for a string of purchases.
3. Refinancing current debt (in both going-concerns and distressed situations).
4. Executing on shareholder-driven events (e.g. management buyouts, dividend recapitalization).

What kinds of companies do you advise?

Companies we advise must be able to secure debt financing and be seeking a minimum of $2 million. When this is a given, we tend to advise in the following capacities:
1. As a trouble-shooter if the raise isn’t straightforward (we can’t add much value when a profitable company is looking to simply refinance their line of credit).
2. As an intermediary between various stakeholders, such as when a portion of a management team is organizing a buy-out.
3. As a facilitator to get multiple investors at the table and have them compete for the business.

Market Insights
From the archives: July 2020

The Case for M&A During COVID
The COVID-19 pandemic has thrown the world into unprecedented crisis. The IMF predicts that real GDP will contract by 7.6% in 2020 globally1. This…

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Case Studies

LEAP Group was formed to acquire the assets of Metal Networks, an online quoting platform for metals procurement based in Austin, Texas. FirePower arranged a compelling deal structure for LEAP in this distressed situation.

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Rhyno Equity Group
Rhyno is a private equity firm that acquires mid-market manufacturing companies in the GTA. Rhyno's partners engaged FirePower to structure the buy-out of a kitchen cabinet maker.

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GrowthGenius is an AI-assisted sales prospecting service provider for B2B businesses, based in Toronto. The company needed financing to fund its rapid expansion. Raising equity was unappealing because of the high cost of dilution, so the founders sought out a debt solution. After meeting with multiple lenders, they selected FirePower, whose efforts to get to know the founders, understand the business, and tailor a loan structure that worked for the company and its owners proved to be the difference.

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I was impressed with FirePower’s level of commitment and sophistication even ahead of partnering together. It could have been all talk, but the FirePower M&A Advisory team delivered on their promises.
Mike Lever, President of Icarus Aviation