We'll provide transformative capital where other lenders won't.

We’re a fresh and resourceful lender, who invests the time to understand your business.

Promising Canadian companies often do not have access to sufficient financing to truly transform their trajectory.

For mid- to long-term financings between $10 million and $40+ million:

  • Canadian banks do not move outside their well-defined credit boxes that rely largely on tangible assets. They find it challenging to underwrite future cash flows.
  • Equity (from venture capital or private equity firms) is hard to come by, and if it’s available, that equity can prove to be incredibly expensive when the company goes on to enjoy exponential growth.
  • There is growing availability of alternative debt providers willing to take more risk at a reasonable cost, but availability remains limited and many private lenders choose to focus on specific niches.

Therefore, raising this transformative financing is challenging for those promising companies.

This is why we created our Private Credit product. This offering embraces the bold and independent mindset upon which FirePower Capital was founded.

Private Credit can eventually lead to step-change transformation, such as a significant liquidity event, a major up-round, or a string of successful acquisitions.  It can also set the stage for a refinancing on more favourable terms.

What is Private Credit?

Private Credit is a term debt product for companies looking for financing between $10 million and $40+ million.

These companies face the entire spectrum of circumstances, from ‘hypergrowth’ to special or distressed situations.  What they have in common is that they need a lender to spend the required time to dig into those circumstances and to develop a deep understanding of them.

We issue Private Credit loans to companies with a track record of revenues, looking to increase or reassert enterprise value through debt.  These companies may or may not be backed by private equity or venture capital, and are looking to reach a milestone, grow beyond existing lenders’ abilities, or delay their next equity raise to garner a better valuation.

These companies may also be asset originators (like asset-based lenders) looking for unique ways to securitize various asset classes, or to package asset classes together to form a new financial instrument.

What we look for

  • Revenues
    Recurring, repeating, or long-term contract-based revenue model, with low customer churn
  • Visibility into cash flows
    Must have excellent visibility into cash flows (even if negative); if cash flow negative, must anticipate break-even within 18 months
  • Enterprise value
    Business value in an M&A context or value of various asset classes to be securitized can be readily substantiated
  • Forecasting
    Must have deep insights into the future of the business
  • Management
    Operators that share our values, are an impressive and cohesive team, and have financial acumen
  • Location
    Must have a headquarters in Canada
  • Sector
    Industry agnostic
  • Use of Funds
    Generally to support growth, refinancing, buyouts, acquisitions, recapitalizations, asset securitizations, or special situations

Typical terms of Private Credit

  • Loan size
    $10 million to $40+ million
  • Term
    12 to 48 months
  • Returns
    Interest rate >10%; Upside: warrants, equity kickers, bonuses, or royalties
  • Security ranking
    First position or second position
  • Disbursements
    Flexible: capital can be made available on closing, or in multiple tranches tied to growth milestones
  • Principal repayment
    Tailored to growth strategy, e.g. deferral of principal payments for up to length of term, large bullet payment at end of term, seasonality adjustments
Market Insights
From the archives: October 2020

A Comparative Data Maturity Score for the Mid-Market: How do you stack up?
"Data is the new oil."  By now, most have heard this quote dating back to 2006 and credited to British mathematician Clive Humby, who…

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Case Studies

Rhyno Equity Group
Rhyno is a private equity firm that acquires mid-market manufacturing companies in the GTA. Rhyno's partners engaged FirePower to structure the buy-out of a kitchen cabinet maker.

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Corrosion Service
One of three equal shareholders of Corrosion Service, an infrastructure services company, approached FirePower, seeking to buy out the other two. Although this was a highly sensitive situation, we were able to structure a deal that led to a successful close.

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Software Distribution
Our client, a software distributor, sought to optimize the pricing of its products and the incentives of its salesforce . Within the 3-month duration of the VMX exercise, EBITDA run-rate increased by 15%, with visibility into more increases down the road.

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From the outset, FirePower’s Private Capital team recognized the value in our software platform.  In addition to making a series of investments in our company, they worked with us to focus our market strategy and approach, and identified a new market opportunity in the cannabis sector.  At the end of the day, FirePower’s (and particularly Anthony's) hands-on guidance and support were instrumental in securing our new partnership with Ample Organics.  Now, as part of Ample’s ecosystem, we have access to the sales pipeline and resources to accelerate our growth in both the cannabis and beverage & alcohol segments.
Matt Bannister, Chief Success Officer, Last Call Analytics