We'll provide transformative capital where other lenders won't.

We’re a fresh and resourceful lender, who invests the time to understand your business.

Promising Canadian companies often do not have access to sufficient financing to truly transform their trajectory.

For mid- to long-term financings between $10 million and $30+ million:

  • Canadian banks do not move outside their well-defined credit boxes that rely largely on tangible assets. They find it challenging to underwrite future cash flows.
  • Equity (from venture capital or private equity firms) is hard to come by, and if it’s available, that equity can prove to be incredibly expensive when the company goes on to enjoy exponential growth.
  • There is growing availability of alternative debt providers willing to take more risk at a reasonable cost, but availability remains limited and many private lenders choose to focus on specific niches.

Therefore, raising this transformative financing is challenging for those promising companies.

This is why we created our Private Credit product. This offering embraces the bold and independent mindset upon which FirePower Capital was founded.

Private Credit can eventually lead to step-change transformation, such as a significant liquidity event, a major up-round, or a string of successful acquisitions.  It can also set the stage for a refinancing on more favourable terms.

What is Private Credit?

Private Credit is a term debt product for companies looking for financing between $10 million and $30+ million.

These companies face the entire spectrum of circumstances, from ‘hypergrowth’ to special or distressed situations.  What they have in common is that they need a lender to spend the required time to dig into those circumstances and to develop a deep understanding of them.

We issue Private Credit loans to companies with a track record of revenues, looking to increase or reassert enterprise value through debt.  These companies may or may not be backed by private equity or venture capital, and are looking to reach a milestone, grow beyond existing lenders’ abilities, or delay their next equity raise to garner a better valuation.

These companies may also be asset originators (like asset-based lenders) looking for unique ways to securitize various asset classes, or to package asset classes together to form a new financial instrument.

What we look for

  • Revenues
    Recurring, repeating, or long-term contract-based revenue model, with low customer churn
  • Visibility into cash flows
    Must have excellent visibility into cash flows (even if negative); if cash flow negative, must anticipate break-even within 18 months
  • Enterprise value
    Business value in an M&A context or value of various asset classes to be securitized can be readily substantiated
  • Forecasting
    Must have deep insights into the future of the business
  • Management
    Operators that share our values, are an impressive and cohesive team, and have financial acumen
  • Location
    Must have a headquarters in Canada
  • Sector
    Industry agnostic
  • Use of Funds
    Generally to support growth, refinancing, buyouts, acquisitions, recapitalizations, asset securitizations, or special situations

Typical terms of Private Credit

  • Loan size
    $10 million to $30+ million
  • Term
    12 to 48 months
  • Returns
    Interest rate >10%; Upside: warrants, equity kickers, bonuses, or royalties
  • Security ranking
    First position or second position
  • Disbursements
    Flexible: capital can be made available on closing, or in multiple tranches tied to growth milestones
  • Principal repayment
    Tailored to growth strategy, e.g. deferral of principal payments for up to length of term, large bullet payment at end of term, seasonality adjustments
Market Insights
From the archives: April 2020

Leadership during the COVID pandemic in the Canadian mid-market: a virtual roundtable of owners.
COVID-19 has upended billions of people’s lives. The economic damage is already significant and far-reaching. In Canada, mid-market business owners are deeply concerned about…

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Case Studies

GrowthGenius
GrowthGenius is an AI-assisted sales prospecting service provider for B2B businesses, based in Toronto. The company needed financing to fund its rapid expansion. Raising equity was unappealing because of the high cost of dilution, so the founders sought out a debt solution. After meeting with multiple lenders, they selected FirePower, whose efforts to get to know the founders, understand the business, and tailor a loan structure that worked for the company and its owners proved to be the difference.

Read Full Case Study

Last Call Analytics
Last Call Analytics has developed a frontline sales analytics and visualization platform for the beverage and alcohol industry. FirePower invested Gap Debt as a way to bridge them to a Series-A financing.

Read Full Case Study

Decisive Technologies
Decisive Technologies is a value-added reseller of IT hardware, and BriteSky Technologies is a Canadian, managed cloud services provider (collectively “Decisive”). Decisive needed additional capital to accelerate its expansion plans. The shareholders were adamant that a new institutional partner should share their values and vision for the company, and FirePower was engaged to find an acquirer for a majority stake and negotiate a deal structure that met all of the shareholders’ objectives.

Read Full Case Study
BATL was born out of a personal passion, started as a backyard business. After some early steady growth and a successful Toronto commercial location, I was approached by FirePower CEO, Ilan Jacobson, with a proposal to partner so we could build something truly special.  Once we joined forces, it quickly became clear that having Ilan as a partner, along with the support of the FirePower team, would give BATL a real advantage. In addition to capital, Firepower provided the strategic expertise and support we needed to take BATL to the next level.  Since day one, Ilan Jacobson has been a stalwart supporter as we scaled the business across North America.  We’re proud of the success we’ve achieved for BATL so far - it’s fueled by people that share the passion to make something great every day.  Ilan Jacobson and the FirePower team have been part of that…a driving force to help us reach new heights. And we’re just getting started!
Matt Wilson, Founder and CEO, BATL