Answers to burning questions in
investing, lending and M&A.
Issued quarterly, our Market Insights newsletter offers you a unique perspective on deal-making and investing in the Canadian mid-market.
Written by our deal-makers, entrepreneurs, investors and advisors, it doesn’t get more relevant for you than this. Read past issues and find answers to some of the most strategic challenges you have.
Canadian Mid-Market M&A Insights
Supply-demand economics in sellers’ favour in the Canadian private mid-market Building on the strength of several years of an improving deal-making ecosystem, our view is… Read More
Valuation of SaaS vs. On-Premise License Software
Recurring revenues dramatically drive valuations up No one would contest that investors pay more for businesses that generate recurring revenues, but nowhere is that truism… Read More
Case Studies
Environics
Environics Analytics (“EA”) is a leading North American provider of marketing and analytical services. The company needed financing to support its expansion plans in the US and Canadian markets, and wanted to secure capital from a senior lender that understood EA’s value drivers. FirePower surfaced numerous proposals, then negotiated and improved on the terms and conditions to the benefit of EA.