Leadership during the COVID pandemic in the Canadian mid-market: a virtual roundtable of owners.

Market Insights - Q1 2020

COVID-19 has upended billions of people’s lives. The economic damage is already significant and far-reaching. In Canada, mid-market business owners are deeply concerned about the viability of their companies, and what they should do next.

The four lower-mid-market leaders we interviewed for this virtual roundtable agreed that resilience, transparency and empathy are the fundamental qualities of those who will successfully lead their organizations out of this pandemic. All alluded to their ability to cash in their “culture chips” with their staff and broader stakeholders, and emphasize the need to stay true to core competencies and the vision.

Specifically, they spoke of five ‘pillars’ of resilience, transparency and empathy:

  1. Lead with both heart and head
  2. Guide the entire organization through re-prioritization
  3. Move quickly and decisively
  4. Own the delivery of the hard truths
  5. Anticipate opportunities in the long run

Access the full Market Insight, including interviews, in the pdf  below.

Case Studies

Orchard International
Orchard is an Ontario-based developer and distributor of cosmetics and personal care products with clients including brands such as Sephora and Macy’s. The founders engaged FirePower's M&A Advisory team to sell their company. As Shelley Wishart, co-founder and President said about the process and final result: "The Firepower Team found us a strategic buyer that fit with our objectives, which was no easy feat.…At all times, we were well supported by Alan and his team, which made the process much easier than anticipated.”

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