FirePower Capital Arranges Senior Term Debt Facility for Environics Analytics
FirePower Capital (“FirePower”), Canada’s entrepreneurial investment bank and investor, and Environics Analytics (“EA”), a leading North American data, analytics, and marketing services consultancy, are pleased to announce the closing of an expanded senior term debt facility. The transaction, led by FirePower’s Investment Banking division, supported EA’s growth plans as it continues to expand its reach across North America.
“We wanted to secure capital from a senior lender that fundamentally understood the drivers of value in our business, particularly as we expand in both the US and Canadian markets,” said Jan Kestle, CEO of EA. “Ultimately, FirePower’s team delivered what we needed: a term debt structure that is well thought out with respect to terms and conditions, and has enough flexibility to allow us to grow.”
“Our Investment Banking team managed the entire transaction from start to finish, but what really stood out for me is the competitive tension we generated between lenders,” said FirePower Founding Partner & CEO, Ilan Jacobson. “This tension enabled EA to ultimately select a proposal that had been compared, negotiated and improved significantly through the process; choice is a powerful advantage.”
About Environics Analytics
One of North America’s premier marketing and analytical services companies, EA helps customers turn data and analytics into insight, strategy and results. EA offers the full range of analytical services—from data supplier to strategic consultancy—and provides over-the-counter reports, purpose-built software-as-a-service and a wide variety of modelling approaches. Its team of quantitative marketers, modellers and geographers are experts at helping organizations identify their business challenges, develop data-driven solutions and achieve success along every phase of their analytics journey. To learn more about Environics Analytics, please visit environicsanalytics.com.
About FirePower Capital
FirePower is the investment banking and private capital firm built for Canada’s entrepreneurs. Our team of 30+ deal professionals helps their mid-market businesses complete mission-critical transactions, by advising them or investing in their companies directly. To learn more, please visit firepowercapital.com
Environics Analytics (“EA”) is a leading North American provider of marketing and analytical services. The company needed financing to support its expansion plans in the US and Canadian markets, and wanted to secure capital from a senior lender that understood EA’s value drivers. FirePower surfaced numerous proposals, then negotiated and improved on the terms and conditions to the benefit of EA.