Last Call Analytics Secures Debt Financing to Accelerate Growth of Beverage & Alcohol Big Data Analytics Decision Support Software
Last Call Analytics (Last Call), a SaaS company that develops powerful sales data analytics and visualization platforms that empower beverage & alcohol frontline sales teams and their managers to drive sales and profitability, announced that it has raised an initial round of debt financing from FirePower Capital to fuel its expansion across North America.
Last Call was recently recognized as Innovator of the Year by the Tasting Panel Magazine for the applications they launched in the Beverage Alcohol Consumer Package Goods and Retail segments (The Tasting Panel is the most widely circulated trade publication in the beverage industry). Industry recognition and client endorsements from some of the largest organizations in beverage & alcohol propelled customer demand, creating the need to expand quickly. Financing proved necessary to capitalize on those immediate opportunities.
Last Call has been successfully deploying its software to front-line users in the United States and Canada since 2011. Its software puts real-time, easy to understand visualizations and data-driven insights in the hands of salespeople, not just IT, so they can make informed decisions to improve performance. The software can be accessed on any hardware device and is being used by everyone from the boardroom to the front-line teams by some of the largest beverage & alcohol companies in the world. These companies are successfully growing revenue and profit as a direct result of accessing their data using Last Call’s software.
About Last Call Analytics.
Last Call Analytics is a SaaS company that develops powerful sales data analytics and visualization platforms that empower beverage & alcohol frontline sales teams and their managers to drive sales and profitability.
About FirePower Capital
We are the M&A advisory and private capital firm built for Canada’s entrepreneurs. We help their mid-market businesses complete mission-critical transactions.
GrowthGenius is an AI-assisted sales prospecting service provider for B2B businesses, headquartered at the OneEleven accelerator in Toronto. The company needed financing to fund its rapid expansion. Raising equity seemed like the obvious choice, but GG's exceptional growth prospects made an equity investment unappealing because of the high cost of dilution. GG sought out a debt solution, and was well into discussions with other lenders when FirePower was introduced. Despite this, GG picked FirePower. FirePower’s efforts to get to know the founders, understand the business, and tailor a loan structure that worked for the company and its owners proved to be the difference.