SalesForce publishes a case study on FirePower as a thought leader in investment banking!

We are a technology-and process-driven company.

Our view is that investment banking is ripe for disruption – how deals get done is in many ways stuck in the past, and this is while most other industries (many of which investment bankers are advising!) have embraced change.

If you have worked with us, or know us personally, you would most likely assume that we’d be at the forefront of that wave of disruption. And you’d be right: we have invested heavily in our own deal technology and databases, with SalesForce at the core of it all. With over 100,000 lines of proprietary code in SalesForce and proprietary integrations with multiple third-party tools, the way we get deals done is unlike anyone else in our space.

SalesForce took notice. Not bad, given they are the world’s most recognized name in customer relationship management software and have a $59bn market cap. They contacted us to prepare a case study on how our customizations to their platforms and have allowed us to set ourselves apart . You can read it by clicking here!

Case Studies

GrowthGenius
GrowthGenius is an AI-assisted sales prospecting service provider for B2B businesses, based in Toronto. The company needed financing to fund its rapid expansion. Raising equity was unappealing because of the high cost of dilution, so the founders sought out a debt solution. After meeting with multiple lenders, they selected FirePower, whose efforts to get to know the founders, understand the business, and tailor a loan structure that worked for the company and its owners proved to be the difference.

Read Full Case Study
Market Insights
From the archives: October 2020

A Comparative Data Maturity Score for the Mid-Market: How do you stack up?
"Data is the new oil."  By now, most have heard this quote dating back to 2006 and credited to British mathematician Clive Humby, who…

Read Full Report