FirePower Capital Announces Acquisition of Majestic Media by Private Equity Firm Lynx Equity
FirePower Capital is pleased to announce that Lynx Equity Limited (“Lynx”) acquired its client Majestic Media Limited (“Majestic”) on October 31, 2013.
Majestic is Canada’s largest developer of custom social media campaigns and applications, focused on delivering innovative digital and mobile marketing programs. As a Facebook Preferred Marketing Developer, Majestic is relied-upon by a number of Fortune 500 companies to develop powerful social experiences that deliver superior results and exceed expectations. “We are thrilled to acquire a world-class, multi-national brand. This is a new platform for Lynx, and we look forward to the tremendous potential for growth within this space,” commented Dustin Mandel, Lynx Partner.
While it is the first media-focused acquisition for Lynx, Majestic joins its rapidly expanding portfolio of companies. Majestic is among Lynx’s three acquisitions in the past month, and seventh of 2013. “We are always pleased to add a new industry to our portfolio, especially one that is experiencing similar growth to ours. Majestic will be a valued addition to our group,” noted Brad Nathan, Lynx President.
FirePower Capital’s Majed Masad, VP M&A, and his team, led the transaction. “We thank the team at FirePower Capital for creatively managing the sale of Majestic to Lynx, and guiding us through the process. We couldn’t have found a good partner without Firepower,” said Mr. Zelaya, founder and CEO of Majestic.
About FirePower Capital
FirePower Capital’s Investment Banking Group focuses exclusively on advising Canadian small- to mid-sized enterprises on their strategically important financing and mergers & acquisitions transactions. FirePower Capital is based in Toronto, Canada.
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VP, Transaction Advisory Services
GrowthGenius (“GG”) is an AI-assisted sales prospecting service provider for B2B businesses, headquartered at the OneEleven accelerator in Toronto. The company needed financing to fund its rapid expansion. Raising equity seemed like the obvious choice, but GG's exceptional growth prospects made an equity investment unappealing because of the high cost of dilution. GG sought out a debt solution, and were well into discussions with other lenders when FirePower was introduced.