Generating competitive tension among lenders
Environics Analytics (“EA”) is a leading provider of marketing and analytical services. The company needed financing to support its expansion plans in the US and Canadian markets, and wanted to secure capital from a senior lender that understood EA’s value drivers.
FirePower’s Investment Banking (“IB”) team managed the entire transaction, surfacing proposals from numerous lenders in order to generate competitive tension. With this powerful advantage in hand, the IB team was able to negotiate and significantly improve on the terms of those proposals, to the benefit of EA. As EA’s CEO, Jan Kestle, put it: “FirePower’s team delivered what we needed: a term debt structure that is well thought out with respect to terms and conditions, and has enough flexibility to allow us to grow.”
Rhyno Equity Group
Rhyno is a private equity firm that acquires mid-market manufacturing companies in the GTA. Rhyno's partners engaged FirePower to structure the debt component of a buy-out of a kitchen cabinet maker.
Decisive Technologies is a value-added reseller of IT hardware, and BriteSky Technologies is a Canadian, managed cloud services provider (collectively “Decisive”). After five years of successful organic growth, Decisive needed additional capital to accelerate its expansion plans. The shareholders were adamant that a new investor should have values and a vision for the company that aligned with theirs, and FirePower was engaged to find an investor and negotiate a deal structure that met all of the shareholders’ objectives.