Generating competitive tension among lenders
Environics Analytics (“EA”) is a leading provider of marketing and analytical services. The company needed financing to support its expansion plans in the US and Canadian markets, and wanted to secure capital from a senior lender that understood EA’s value drivers.
FirePower’s Investment Banking (“IB”) team managed the entire transaction, surfacing proposals from numerous lenders in order to generate competitive tension. With this powerful advantage in hand, the IB team was able to negotiate and significantly improve on the terms of those proposals, to the benefit of EA. As EA’s CEO, Jan Kestle, put it: “FirePower’s team delivered what we needed: a term debt structure that is well thought out with respect to terms and conditions, and has enough flexibility to allow us to grow.”
GrowthGenius (“GG”) is an AI-assisted sales prospecting service provider for B2B businesses, headquartered at the OneEleven accelerator in Toronto. The company needed financing to fund its rapid expansion. Raising equity seemed like the obvious choice, but GG's exceptional growth prospects made an equity investment unappealing because of the high cost of dilution. GG sought out a debt solution, and were well into discussions with other lenders when FirePower was introduced.
Versature is a rapidly growing Canadian VoIP service provider that had been through an unsuccessful sale process with another investment bank. FirePower’s Investment Banking team crafted a story highlighting Versature’s strong growth, brand, people and processes. The most compelling offer came from net2phone, a subsidiary of US public company, Under this new ownership,, Versature is well-positioned to accelerate its growth trajectory.