We'll provide transformative capital where other lenders won't.
We’re a fresh and resourceful lender, who invests the time to understand your business.
Promising Canadian companies often do not have access to sufficient financing to truly transform their trajectory.
For mid- to long-term financings between $5 million and $20 million:
- Canadian banks do not move outside their well-defined credit boxes that rely largely on tangible assets. They find it challenging to underwrite future cash flows.
- Equity (from venture capital or private equity firms) is hard to come by, and if it’s available, that equity can prove to be incredibly expensive when the company goes on to enjoy exponential growth.
- There is growing availability of alternative debt providers willing to take more risk at a reasonable cost, but availability remains limited and many private lenders choose to focus on specific niches.
Therefore, raising this transformative financing is challenging for those promising companies.
This is why we created our Private Credit product. This offering embraces the bold and independent mindset upon which FirePower Capital was founded.
Private Credit can eventually lead to step-change transformation, such as a significant liquidity event, a major up-round, or a string of successful acquisitions. It can also set the stage for a refinancing on more favourable terms.
What is Private Credit?
Private Credit is a term debt product for companies looking for financing between $5 million and $20+ million.
These companies face the entire spectrum of circumstances, from ‘hypergrowth’ to special or distressed situations. What they have in common is that they need a lender to spend the required time to dig into those circumstances and to develop a deep understanding of them.
We issue Private Credit loans to companies with a track record of revenues, looking to increase or reassert enterprise value through debt. These companies may or may not be backed by private equity or venture capital, and are looking to reach a milestone, grow beyond existing lenders’ abilities, or delay their next equity raise to garner a better valuation.
These companies may also be asset originators (like asset-based lenders) looking for unique ways to securitize various asset classes, or to package asset classes together to form a new financial instrument.
What we look for
Recurring, repeating, or long-term contract-based revenue model, with low customer churn
- Visibility into cash flows
Must have excellent visibility into cash flows (even if negative); if cash flow negative, must anticipate break-even within 18 months
- Enterprise value
Business value in an M&A context or value of various asset classes to be securitized can be readily substantiated
Must have deep insights into the future of the business
Operators that share our values, are an impressive and cohesive team, and have financial acumen
Must have a headquarters in Canada
- Use of Funds
Generally to support growth, refinancing, buyouts, acquisitions, recapitalizations, asset securitizations, or special situations
Typical terms of Private Credit
- Loan size
$5 million to $20 million
12 to 48 months
Interest rate >10%; Upside: warrants, equity kickers, bonuses, or royalties
- Security ranking
First position or second position
Flexible: capital can be made available on closing, or in multiple tranches tied to growth milestones
- Principal repayment
Tailored to growth strategy, e.g. deferral of principal payments for up to length of term, large bullet payment at end of term, seasonality adjustments
From the archives: April 2019
Tapping into Private Debt: Unlocking Opportunity
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Versature is a rapidly growing Canadian VoIP service provider that had been through an unsuccessful sale process with another investment bank. FirePower’s Investment Banking team crafted a story highlighting Versature’s strong growth, brand, people and processes. The most compelling offer came from net2phone, a subsidiary of US public company, Under this new ownership,, Versature is well-positioned to accelerate its growth trajectory.
Environics Analytics (“EA”) is a leading North American provider of marketing and analytical services. The company needed financing to support its expansion plans in the US and Canadian markets, and wanted to secure capital from a senior lender that understood EA’s value drivers. FirePower surfaced numerous proposals, then negotiated and improved on the terms and conditions to the benefit of EA.